pottercommunications | Ridgewells Quick’N’Haute Launch Campaign

Ridgewells Quick’N’Haute Launch Campaign


Getting Gourmet Grub Got Easy.

So. Before there was GrubHub there was Quick ‘N’ Haute. Actually, the concept behind Quick ‘N’ Haute is far cooler than GrubHub. Because it gave everyone access to something impossible to get before this without an invitation. Without an invitation to some of Washington’s glitziest, most exclusive parties. Access to the menu of Washington’s most exclusive caterer— Ridgewell’s. In a market with an insatiable appetite for the best, it was sure to be a hit. This integrated launch campaign, with a mix of traditional (cable TV and magazine and newspaper ads, shown here), digital (website and banner ads) and social media (Facebook, Instagram and Google ads), just helped it take off faster, go higher— by the end of the first three months, they were averaging 2,500 orders a day.