QUICK LINKS
pottercommunications | Onondaga Community College Branding Campaign
Advertising campaign branding Onondaga Community College as the college of choice for the area's best and brightest
OCC, Onondaga Community College, community college, college
410
portfolio_page-template-default,single,single-portfolio_page,postid-410,ajax_fade,page_not_loaded,smooth_scroll,

Onondaga Community College Branding Campaign

Category
Higher Ed
About

CHANGING THE PERCEPTION FROM A
LAST RESORT TO THE SCHOOL OF CHOICE
FOR THE AREA’S BEST AND BRIGHTEST.

Like most community colleges OCC suffered from a general perception that it was little more than a glorified high school. This campaign demonstrates that OCC is 180 degrees from that, by letting the students and faculty tell their stories of inspiration and success in their own words, all against the backdrop of a campus much more like what you would expect to see at a four-year university.