Onondaga Community College Branding Campaign
CHANGING THE PERCEPTION FROM A
LAST RESORT TO THE SCHOOL OF CHOICE
FOR THE AREA’S BEST AND BRIGHTEST.
Like most community colleges OCC suffered from a general perception that it was little more than a glorified high school. This campaign demonstrates that OCC is 180 degrees from that, by letting the students and faculty tell their stories of inspiration and success in their own words, all against the backdrop of a campus much more like what you would expect to see at a four-year university.