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pottercommunications | Kodak EXR 16mm Film Print Campaign
Advertising campaign positioning new Kodak EXR 16mm film, even though it is more expensive stock, as not only substantially higher quality than 1-inch videotape, but also the more cost-effective alternative
Kodak, EXR, 16mm film, negative film
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Kodak EXR 16mm Film Print Campaign

Category
B2B
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PROVING THAT EVEN WHEN BUDGETS ARE TIGHT, FILM IS THE SPOT ON CHOICE.

If you couldn’t afford to shoot a TV spot on 35mm film, 1-inch videotape was seen as the only viable alternative. Yet, as this campaign proved, advances in 16mm quality, with Eastman EXR 16mm film rivaled the look of many 35mm films, and with the right production techniques, could be shot more economically than 1-inch videotape. A comprehensive 64-page “How To Shoot 16mm Film” brochure, including tips on lighting and composition, was a key part of the campaign, which brought in sales 30% above expectations.