Kodak E100 Professional Film Launch Direct Campaign
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ONLY IN A PERFECT WORLD COULD THE RESULTS HAVE BEEN ANY BETTER THAN THIS.
There is so much that is out of the professional photographer’s control, but their film should be the one thing above all else they can control. The new family of Kodak Ektachrome E100 film was, in fact, designed to give them a level of control like never before. This perfectly empathetic direct mail piece, mailed to 60,000 professional photographers, generated nearly 44,00 responses, giving away almost 176,000 free rolls of film!
