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pottercommunications | GE Plastics LEXGUARD Direct Campaign
Direct mail campaign promoting GE Plastics LEXGUARD as the substantially safer alternative to bullet-resistant glass or acrylic
GE, General Electric, plastics, LEXGUARD, bullet-resistant
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GE Plastics LEXGUARD Direct Campaign

Category
B2B
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MAKING A BUSINESS DECISION OF PURE SELF-PRESERVATION.

One look at the pictures in this direct campaign for GE LEXGUARD bullet resistant laminate makes choosing any other product really bad business. Response exceeded 32% and sales shot up over 20%.