Botsford School of Dance Recruitment Campaign
BREATHING NEW LIFE INTO A REVERED ROCHESTER INSTITUTION.
The Botsford School of Dance had been “the” dance school in the Rochester area until the founder died in 1989. After floundering for five years, the school was bought by St. John Fisher college, bringing a new focus, energy and purpose. We captured the rebirth of this once great dance school in this re-branding campaign that doubled the size of the school in just 6 months.