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pottercommunications | Botsford School of Dance Recruitment Campaign
Print and direct campaign positioning Botsford School of Dance as teaching the art of movement for 75 years
Botsford, dance school, dance, ballet
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Botsford School of Dance Recruitment Campaign

Category
~Selects~, Not-For-Profit
About

BREATHING NEW LIFE INTO A REVERED ROCHESTER INSTITUTION.

The Botsford School of Dance had been “the” dance school in the Rochester area until the founder died in 1989. After floundering for five years, the school was bought by St. John Fisher college, bringing a new focus, energy and purpose. We captured the rebirth of this once great dance school in this re-branding campaign that doubled the size of the school in just 6 months.