Hechinger Home Improvement Amazingly Low Campaign
REDEFINING WHAT’S REALLY AMAZING, INCREDIBLY.
After getting destroyed by Home Depot’s entry into the Baltimore market, Hechinger was able to draw the line, at least for a couple of years, in the Washington, DC, market. The first campaign to make a serious impact promoted their first sale in 40 years, as something that doesn’t happen often. Obviously this is an execution you can only do once. So we followed that campaign up with this campaign that was all about the amazingness of the prices, in comparison to other things that were outlandishly amazing.