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Work 

That Works 

PUT IT TO WORK FOR YOUR BUSINESS

Potter Communications Portfolio 
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  • B2B
  • Consumer
  • Healthcare
  • Higher Ed
  • Not-For-Profit
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  What We Do 

UNCOVERING THE INHERENT DRAMA WITHIN YOUR BRAND 

Drama. Excitement. A pure connection between heart and mind. The kind of connection designed to spark action. Drama like this can be found in every product. It takes a willingness to dig deeper. Look harder. Change perspective. To break new ground. And lay the foundation for creative communications that consistently deliver measurable results.  

Take A Close Look At The Reel 

SPOTS OR VIDEO. ALWAYS BIG IDEAS FOR THE SMALL SCREEN.

Check out the General Reel. The Healthcare Reel. Or check out individual spots or videos. You’ll find an amazing breadth of client experience, with some unusual categories represented. All with one overriding element— consistently must-watch thinking.

Go To Reels

reel

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Proven Know-How 

CATEGORY EXPERIENCE IN A CATEGORY OF ITS OWN

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A four-hospital integrated health care system. The world leader in herbicides and insecticides. An $11 haircut. The largest savings and loan in the Western U.S. Three health insurers. The world imaging leader. The West’s and the Northeast’s largest regional ATM networks. Two dozen shopping malls, including the premier mall in the Washington D.C. area. A major property and casualty insurer. The world leader in offset and digital printing. The largest home improvement store chain on the East Coast. A senior living facility that feels more like home. And that just scratches the surface of our diversity of experience. Chances are, we can leverage our experience to help you to greater levels of success in your category.

   

72%

% Awareness

See how this 3-month campaign made this hospital system a household name..
21%

% Sales Increase

See how this herbicide campaign became analogous to success..
96%

Response Rate

See why this campaign generated 32 times the average direct mail response rate. 
56%

Market Share

See how this integrated campaign opened doors like no other..

Superior Copy Is Just The Beginning 

BETTER THINKING, FROM STRATEGY TO CONCEPT TO EXECUTION

Great concept and copy doesn’t happen by accident. It takes an understanding of brand, marketing and advertising strategy. And the principles and metrics behind them. So even if you only need concept and copy for an email, and ad or a brochure, you can be confident our experience with the entire process will lead to better ideas. And most importantly, to better bottom line results from those ideas.

Learn more

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