Fresh Fields Healthy Foods Supermarket Case Study
FRESH FIELDS GRAND OPENING CAMPAIGNREMINDING PEOPLE WHAT’S GOOD FOR THEM.
Every once in a while the perfect client comes along at the perfect time, creating the perfectly optimal environment for marketing success. Fresh Fields Healthy Foods Supermarkets was just such a client. And the early 1990’s was just such a time.In fact, this may have been the easiest, and most fun, campaign I ever worked on.
Because the differences between your average supermarket and a healthy foods supermarket like Fresh Fields were so clear, so visceral, so riveting.
This Grand Opening campaign helped launch 20 new stores, in five new markets, including Chicago and Philadelphia, over a two year period, before the company was bought by healthy foods giant, Bread & Circus.
- Case Study #1— ViaHealth “Human Care” Branding Campaign
- Case Study #2— CANOPY Herbicide Branding Campaign
- Case Study #3— Washington Park Mall Grand Opening Campaign
- Case Study #4— Larson Storm Door Market Penetration Campaign
- Case Study #5— Kodak E100 Direct Branding Campaign
- Case Study #7— Chrysalis Vineyards Branding/Direct Campaign
- Case Study #8— ViaHealth Plan Benefits Made Easy Direct
- Case Study #9— GE Plastics LEXGUARD Direct Campaign
- Case Study #10— Xerox Back Safety Internal Employee Campaign
- Case Study #11— DuPont CLASSIC Herbicide Campaign
- Case Study #12— DuPont VYDATE Insecticide Campaign
- Case Study #13— American Dairy Association School Breakfast Campaign