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pottercommunications | Case Study #12— DuPont VYDATE Insecticide Branding Campaign
Advertising campaign promoting VYDATE insecticide effectiveness, and ability to relieve cotton grower worries
DuPont, VYDATE, insecticide, weevils, plantbugs, fleahoppers, remedy, relief
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VYDATE Insecticide Rebranding Case Study

THE CURE FOR WHAT AILS THEM.

Weevils. Fleahoppers. Aphids. Plant bugs. They can cause cotton growers to experience a variety of unpleasant symptoms, like headaches, nausea, insomnia and more. But nothing makes those pests and the symptoms they cause go away like DuPont VYDATE. Which is probably why this campaign, taking a unique twist on some of the most famous over the counter remedy lines of all time, helped boost sales 7% in a stagnant category.

Vydate Weevil Ad

Vydate Weevil Ad

 

Vydate Flare-up Ad

Vydate Flare-up Ad

 

Vydate Rest Ad

Vydate Rest Ad