CLASSIC Herbicide Branding Case Study
DU PONT CLASSIC HERBICIDE BRANDING CAMPAIGNA CLASSIC MARKETING SUCCESS STORY.
After two unsucsessful brand launch attempts, this innovative herbicide (one 2 oz. bottle treats 100 acres), was languishing with just 2% market share.This campaign, which became arguably the most loved DuPont herbicide campaign ever among farmers— market share jumped to 16% in just two short years.
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