pottercommunications | Case Study #11— DuPont CLASSIC Herbicide Branding Campaign

Advertising campaign to establish new brand position for innovative herbicide, CLASSIC, and boost market share

DuPont, CLASSIC, herbicide, soybeans

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CLASSIC Herbicide Branding Case Study

DU PONT CLASSIC HERBICIDE BRANDING CAMPAIGN

A CLASSIC MARKETING SUCCESS STORY.

After two unsucsessful brand launch attempts, this innovative herbicide (one 2 oz. bottle treats 100 acres), was languishing with just 2% market share.This campaign, which became arguably the most loved DuPont herbicide campaign ever among farmers— market share jumped to 16% in just two short years.

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Du Pont CLASSIC Old Farmer

Du Pont CLASSIC Caretaker

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CLASSIC Herbicide Branding Case Study

A CLASSIC MARKETING SUCCESS STORY.