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pottercommunications | Case Study #10— Xerox Back Safety Internal Employee Campaign
Internal marketing campaign to educate Xerox employees of the costs of back injuries and proper ways to lift to avoid them
Xerox, back injury, safety, back safety, proper lifting
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Xerox Back Safety Internal Campaign Case Study

XEROX BACK SAFETY INTERNAL EMPLOYEE CAMPAIGN

RELIEVING A MAJOR PAIN IN THE BOTTOM LINE.

Back injuries were quite literally crippling Xerox manufacturing operations. From lost productivity from days out sick, or on disability. To soaring health insurance premiums and medical costs. To skyrocketing workers’ compensation costs.

The numbers didn’t lie. And the story they told was difficult to ignore.

Because the pain felt at the bottom line was palpable.

And the source could be traced to employees improperly lifting 50-pound boxes of copier paper. This internal campaign was designed to educate factory employees, first, about the problem, then about proper lifting techniques. The campaign included posters, wall and floor clings, shelf hangers, and a 20-minute video on proper lifting techniques, played at mandatory employee meetings.

The result? After just 3 months, back injuries were down nearly 80%! That’s real relief!

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